Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.

CTV market is moving to first-price auctions. Here’s what buyers should know.

Magnite will be the largest independent CTV and video advertising platform while still serving our clients’ non-CTV needs across all formats.

Deal Creates Largest Independent CTV & Video Advertising Platform

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the […]

Privacy-first, collaborative solutions will be the future of identity and addressability on the open internet.

It is important to understand your audience to effectively target and measure advertising campaigns.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.