Blog
Audience Behavior in a Multiscreen World
It is important to understand your audience to effectively target and measure advertising campaigns.
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Blog
Inside the Magnite C-Suite with Chief People Officer Shawna Hughes
Magnite’s C-Suite series provides a unique opportunity to gain firsthand perspectives on critical industry trends and strategic initiatives shaping Magnite’s core values and future.
Press
FIFA+ Selects Magnite as Part of Their Global Programmatic Expansion to Power Video Advertising on FIFA+ and FAST Channels Globally
Collaboration comes as FIFA+ continues to revolutionize and democratize the football streaming experience for fans across the globe London – January 14, 2024 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on FIFA+ across North America, […]
Press
Magnite and Playwire Partner to Scale High-Impact Ad Formats Through Programmatic Channels
This partnership combines Playwire’s premium Flex Suite formats with Magnite’s programmatic infrastructure to deliver enhanced creative experiences at scale NEW YORK and BOCA RATON, FL – January 7, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, today announced a […]
Press
Magnite’s Audience Activation Solution Expands Into India and Southeast Asia
Magnite Audiences empowers publishers to unlock the full value of their audiences while enabling brands to connect with them at scale Singapore & Mumbai – December 17, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced the expansion of Magnite Audiences and its debut in India and Southeast Asia. The solution empowers publishers […]
Press
WeTV Partners With Magnite to Enhance Video Inventory Monetisation
BidLink solution within Magnite’s SpringServe ad server to support WeTV in scaling programmatically Singapore – December 3, 2024 – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within Magnite’s SpringServe ad server […]
Blog
Leading the Charge: 51ToCarbonZero’s Vision for a Sustainable Media Ecosystem
Discover how 51ToCarbonZero empower a sustainable media industry through innovative tools, expert advisory, and collaboration.
Press
Magnite Research in India Finds Streaming TV Enhances Ad Recall, Cultivates Trust, and Drives Purchase Intent
Study examines the impact of advertising within premium streaming content Mumbai – November 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this […]
Blog
We’ve Re-Introduced Our Platforms: Magnite CTV and Magnite DV+
Magnite caps off its merger by rebranding its two programmatic product offerings.
Press
Magnite Gets Highest Score For ‘Current Offering’ in Leading SSP Report
Analyst firm recognizes company’s streaming channel strength and demand facilitation expertise New York – November 4, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, was recognized with the highest score in the current offering category of the ten vendors evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. The report, authored […]