Magnite’s Buyer Lead for Australia shares some top tips for publishers looking to capture upcoming holiday spend.

The Vietnamese have embraced OTT, with AVOD as the most popular method of OTT viewership: 74% prefer a free-streaming or ad-lite platform.

A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.

fuboTV, the leading sports-first live TV streaming platform, has selected Magnite to serve as its preferred sell-side platform (SSP).    

There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Quigley-Simpson selects Magnite as preferred SSP; signs upfront-style omnichannel commitment, with a focus on CTV

One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.

A better identity model will be achieved when the consumer is at the core of everything companies build.

Magnite will work with founding members of Initiative to help advertisers, programmers, and distributors unlock potential of the data-driven TV ecosystem.