Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.

DIRECTV Advertising grows streaming scale and fortifies relationship with Magnite to meet expected potential increases in volumes for live sports in-game inventory  NEW YORK – February 20, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to […]

As niche streamers continue to build viewership and momentum, here’s why advertisers should take note. 

At Advertising Week NY 24, execs from Magnite, KINESSO, Samsung Ads, and Warner Bros. Discovery discussed the present and future data opportunities in streaming TV.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Centralizing all programmatic deals through Magnite provides advertisers with more efficient access to Blitz’s diverse audience NEW YORK- September 3, 2024 – Blitz, a premier analytics platform offering real-time insights, stats, and improvement tools for gamers, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP. This builds on a […]

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.

TELUS will leverage Magnite’s SpringServe Ad Server and Streaming SSP to bring innovative advertising opportunities to the Canadian market TORONTO – July 9, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced TELUS (TSX: T, NYSE: TU), a world-leading communications technology company, has selected Magnite’s SpringServe ad server and Magnite Streaming […]

Read for a three-step approach for buyers looking to forge the most effective path to premium supply and drive higher ROAs with SPO.