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Blog

Women’s History Month Q&A: Meet Vivi, Patricia, Amber, and Natalie

As Women’s History Month continues, we’re bringing you another round of insights from more of the incredible women across the globe who make up team Magnite. Read on to learn more from Vivi, Patricia, Amber, and Natalie about inspiration and mentorship, allyship in the workplace, and generating ideas in an organization.

Blog

Measuring Success with CTV KPIs

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Blog

3 Popular CTV Activation Strategies

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

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