Read how publishers are using Unified Pricing Rules (UPRs) the save time managing price floors across UIs whilst driving revenue lift.

NEW YORK – March 10, 2023 – SpringServe, the leading independent ad serving platform now part of Magnite (NASDAQ:MGNI), announced today that they will be joining the Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV. SpringServe’s certification with APS will allow publishers to implement a simplified APS header bidding integration while maximizing […]

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study “The Rise of Ad-Supported Streaming Services: An In-depth Look at Viewers’ Changing Habits in Japan.”

Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel sell-side advertising platform, today reported growth across Asia, delivering a 23% increase from H1 2021 to H1 2022 across its platform compared with the overall APAC digital advertising market’s expected 12% growth in 2022, according to Magna Global.

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.”

Magnite released its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in New Zealand.” The study finds that ad-supported streaming is gaining momentum in New Zealand and 65% of TV viewers tune in to ad-supported streaming services.

Magnite announced a technical integration with FreeWheel to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions.