LADbible is using Demand Manager’s Control Center to seamlessly integrate Browsi Lite for ad personalization and increase won impressions.

Ramadan is prime time for advertisers to maximise brand impact on OTT.

We spoke with Jeremy Varner, SVP of global programmatic strategy & operations at TelevisaUnivision, who shared insights on the company’s global partnership strategy, sports dominance, programmatic growth, and the role of key tech partners like Magnite in driving innovation and efficiency.

Leading consumer electronics brand to leverage Magnite’s ad server and SSP to enhance the viewer experience and capture the full value of their inventory  New York—November 12, 2024—Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced TCL, one of the world’s best-selling consumer electronics brands and leading technology companies, has selected Magnite to elevate […]

Emily, one of our Leadership Development Managers, takes us through a typical day in her life in Magnite’s Broomfield, Colorado office.

Learn how Control Center partners Greenbids and Brand Metrics are providing tools to optimize different aspects of programmatic campaigns.

Nihal, one of our People Business Partners, takes us through a typical day in his life in Magnite’s Los Angeles office.

At New York’s Advertising Week, Magnite took center stage, participating in a range of panel discussions on how audience behaviors, evolving technologies, and new industry standards are driving digital’s next era. Here are standout insights from AdWeek 2023.

BingeWatcher is SpringServe’s proprietary creative scanning product that assigns specific creative metadata attributes to each ad after scanning it, downloading it and analyzing it. The creative metadata we assign to each creative can be classified in three broad categories.

The majority of ad-supported viewers trust ads on TV and streaming services, and more than half remember ads most within those environments