Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.

Magnite Streaming combines power, performance and precision of streaming ads so media owners and buyers thrive, while delivering quality UX.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, and Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sustainable Stream, a video marketplace that connects environmentally-conscious content creators with publishers and advertisers.

Molotov is leveraging Magnite as their SSP & SpringServe as their ad server for their ad-supported streaming service Mango.

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Streaming TV’s premium content translates into positive brand opinions and purchase behavior São Paulo, Brazil – February 11, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, unveiled its latest research report “Why Streaming TV Is a Must-Buy” in Brazil. The study was conducted using audience testing in a simulated viewing experience to […]

Discover how Magnite supports sustainability internally through commitments to science-based targets, partnerships, and industry groups.

Magnite’s Chris Signore spoke to Travis Hockersmith, Group Vice President of Platform+ at VIZIO, about the importance and future of native ads in CTV.

NEW YORK – October 20, 2022 – SpringServe, the leading independent TV ad serving platform, today announced that VIZIO will be leveraging the SpringServe Tiles solution to enhance the content discovery experience across VIZIO SmartCast for millions of users in the US. Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported […]

Our EMEA experts share our key 2023 predictions and provide guidance as you navigate the ever-changing media and advertising landscape.