In celebration of Women’s History Month, we’re spotlighting some of the incredible women across the globe who make up team Magnite.

More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

We surveyed 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found these key takeaways about CTV in Europe.

In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.

2020 was a year like no other – and the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption in Germany.

CTV market is moving to first-price auctions. Here’s what buyers should know.

It is important to understand your audience to effectively target and measure advertising campaigns.

Here are some of the ways Magnite helps Roku establish a more direct path to advertisers and empowers them with audience and identity solutions fit for streaming.