Lewis Rothkopf, President of Martin, told us why they place a big focus on incrementality in order to provide unmatched value for their clients.

A better identity model will be achieved when the consumer is at the core of everything companies build.

Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.

While the future of identity is cookie-less, independent adtech isn’t going anywhere.

We asked some females at Magnite about what makes them proud and inspires them, and advice they have for balancing workplace dynamics.

In celebration of Women’s History Month, we’re spotlighting some of the incredible women across the globe who make up team Magnite.

More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

We surveyed 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found these key takeaways about CTV in Europe.

In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.