Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.

More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

It is important to understand your audience to effectively target and measure advertising campaigns.

Here’s how buyers can navigate the realm of OLV inventory, particularly in the wake of the IAB’s amended Video Ad Format Guidelines.

CTV market is moving to first-price auctions. Here’s what buyers should know.

In celebration of Women’s History Month, we’re spotlighting some of the incredible women across the globe who make up team Magnite.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

While the future of identity is cookie-less, independent adtech isn’t going anywhere.

AI is having an increasing impact on online video, from yield management and discovery, to harnessing data and improving ad campaigns.