Magniteが発表した2023年のレポート「広告付きストリーミングサービスの拡大」では、国内のストリーミングサービスのテレビ視聴が、格段に普及しているという実態をご紹介しています。

I am pleased to announce that to help accelerate our work in that area, we have acquired SpringServe, a leading advanced ad management platform for OTT and CTV.

The first of its kind Magnite CTV Performance Marketplace gives buyers unprecedented choice and control in curating the most robust supply packages across channels at scale that will drive superior results.

Magnite’s new research explores the trips that U.S. travel decision-makers have planned for the coming year and how CTV will influence their choices.

Research identifies the shift in peoples’ viewing habits across France, and identifies CTV to be imperative for advertiser’s media buying strategies.

Our CTV in Italy research showed our respondents demonstrated an openness to advertising in this newer media environment.

Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.

Find out what seller-defined audiences (SDA) are and the opportunity they provide for publishers to create and showcase their powerful audience signals to drive advertiser performance in this quick explainer video.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company.

AI is having an increasing impact on online video, from yield management and discovery, to harnessing data and improving ad campaigns.