Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.

Discover how using first party, seller-defined strategies prepares publishers for SPO that focuses on optimization and strategic partnerships.

Programmatic Buying with Household-Level Targeting Comes to Cable

Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

Here’s a deep dive into how audio publishers can borrow from CTV to amplify their messaging with listeners. 

In search for simplified media buying in a shifting landscape buyers are leveraging powerful data and efficient workflows to succeed.

With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]

What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected as one of the inaugural CTV platforms to support The Kroger Co.’s (NYSE: KR) retail media advertising business, Kroger Precision Marketing (KPM).