Over the past few years, streaming services have seen tremendous growth, driven by the popularity of ad-supported content.

Streaming TV is watched by more viewers than any other form of television in the Nordics. This shift away from traditional TV shows no signs of slowing.

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced the appointment of Natasha Westlund as the Head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, Denmark, Norway, and Finland.

The CTV industry is in a state of seismic shift. Magnite’s CEO, Michael Barrett, recently sat down at AdExchanger’s Industry Preview to discuss the fast-evolving landscape and its broader implications for the digital marketing industry. Here are some critical insights into the future of streaming television and what’s around the corner. 

Facing new challenges, supply path optimization with more supply side collaboration is key for buyers to unlock quality, efficiency, and convenience.

Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising platform, today announced the appointment of David Buonasera as its Chief Technology Officer.

Here’s a quick take on the state of current audio and where the channel is headed in 2023.

日本におけるライブストリーミングの現状と、日本のライブリニアOTTのポテンシャルを最大化する際のチャンスや課題について、株式会社CARTA COMMUNICATIONSブロードキャスティング・ディビジョン,マネージャーの國分 寿隆氏、Premium Viewセールスマネージャー板井 秀代志氏と対談いたしました。ライブストリーミング配信向けの適切なインフラストラクチャ整備、オーディエンスデータを効果的に使用し広告効果を促進することの重要性を中心に議論いたしました。

Hiroki Yoshida, CEO at PORTO Inc., shares how PORTO DSP brings greater brand value across live streaming inventory in Japan, from delivering relevant content to users to measuring effectiveness.

TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB leverages Magnite as one of its preferred omnichannel sell-side platforms (SSPs). SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content.