Burger King Singapore works with Magnite to drive awareness of the Rendang Burger’s comeback

Horizon Media discusses the developments in programmatic and how they balance various buying tactics to deliver maximum results for their clients.

What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.

Partnership will see GroupM consolidate omnichannel media buys across CTV, digital video, and display within Magnite in the US and Canada

Magnite joined the TV Data Initiative to explore the use of data across the advanced TV ecosystem while respecting and protecting consumer data and privacy.

Magnite, the world’s largest independent sell-side advertising platform, announced the acquisition of SpringServe, a leading ad serving platform for CTV.

The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.

Programmatic Buying with Household-Level Targeting Comes to Cable

MILAN, ITALY – July 3, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced that CairoRCS Media, one of the largest Italian communication groups, is implementing Demand Manager to more effectively monetise their display and video inventory programmatically. Built on Prebid technology, Demand Manager empowers leading publishers with tools and insights to […]

In the ever-evolving world of programmatic advertising, the ability to stand out isn’t easy. Magnite, the largest independent sell-side advertising company, received the highest score in the current offering category among ten platforms evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. Setting the Standard in the Programmatic CTV Ad Space Among the factors […]