Matthew, our senior manager of advanced solutions, takes us through a typical day in his life. 

There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture more attention than ads on social media.

October 4, 2021 – Mirriad, the leading in-content advertising company, today announced it is working with Magnite’s SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV), to bring scale and automation to the in-content advertising format via programmatic ad campaigns. Mirriad’s​​ patented AI and computer vision technology dynamically ‘inserts’ adverts into empty […]

Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico.

Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico.

Streaming is accelerating in Australia, captivating consumer attention like never before. Compared to social media scrolling and swift ad-skipping – streaming viewers are immersed.

Over the past few years, streaming services have seen tremendous growth, driven by the popularity of ad-supported content.

Here are a few ways marketers can best engage with live-streaming audiences and expand their brand.

In Magnite’s 2023 report, “The Rise of Ad-Supported Streaming Services”, we see that streaming television in Japan has reached critical mass.