Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America

Appoints New Technology and Sales Leaders Effective July 1;
Strengthens Ability To Serve Clients Across All Formats, Including CTV

BingeWatcher is SpringServe’s proprietary creative scanning product that assigns specific creative metadata attributes to each ad after scanning it, downloading it and analyzing it. The creative metadata we assign to each creative can be classified in three broad categories.

The research finds that 78% of TV viewers in the Nordics are watching streaming TV and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.

The research finds that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV.

Our EMEA experts share our key 2023 predictions and provide guidance as you navigate the ever-changing media and advertising landscape. 

Criteo (Nasdaq: CRTO), the commerce media company and Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a preferred relationship that will enable Criteo’s global retailer partners to leverage Connected TV (CTV) through Magnite.

Nihal, one of our People Business Partners, takes us through a typical day in his life in Magnite’s Los Angeles office.

Read about Magnite’s commitment to sustainability, making ad transactions more efficient through partnerships, tech, and smarter processes

Magnite’s C-Suite series provides a unique opportunity to gain firsthand perspectives on critical industry trends and strategic initiatives shaping Magnite’s core values and future.