Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

Magnite is undertaking several initiatives to ensure that our evolving employee base is truly representative of our broader community.

To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.

As niche streamers continue to build viewership and momentum, here’s why advertisers should take note. 

Dive into the world of live streaming TV ads in this course: how they work, the challenges behind it, and the innovative technology that manages it all.

Hear from Initiative’s Carl Strum to learn how contextual data and content object signals are impacting CTV/OTT ad buying strategies.

デジタル経済におけるユーザーIDとプライバシーの変革はここ数ヶ月間にわたって進行してきた。

Advertisers Can Now Programmatically Reach TV Viewers Who Are Actively Shopping with Their Second Screen Redwood City, CA – May 22, 2024 – Shopsense AI announced today that it is partnering with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to launch programmatic advertising across its retail media platform. TV shows, movies, sports, and […]