Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.

DIRECTV Advertising grows streaming scale and fortifies relationship with Magnite to meet expected potential increases in volumes for live sports in-game inventory  NEW YORK – February 20, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to […]

Magnite will be the largest independent CTV and video advertising platform while still serving our clients’ non-CTV needs across all formats.

As niche streamers continue to build viewership and momentum, here’s why advertisers should take note. 

Tips for holiday advertising campaign success, navigating consumer trends, curated inventory, targeting options, new ad formats, and more.

This post focuses on how we decide whether a site or app can use our core technologies and what we do to enforce those standards across our platforms.

Hear from Initiative’s Carl Strum to learn how contextual data and content object signals are impacting CTV/OTT ad buying strategies.

Emily, one of our Leadership Development Managers, takes us through a typical day in her life in Magnite’s Broomfield, Colorado office.

Implementation of SpringServe has helped YTV achieve revenue uplift and maximize operational efficiencies TOKYO – June, 19, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation’s (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has helped […]

Read how automated content review tool BingeWatcher helps publishers scale and make political ad dollars go further.