Publisher’s guide to The TradeDesk (TTD) OpenPath, their move to shut off Open Bidding (OB), and why SSPs are as important as ever.

Programmatic Buying with Household-Level Targeting Comes to Cable

Using Vendor Marketplace, BigAds was able to open up its creative services marketplace to more than 180 advertisers, creating a valuable new revenue stream.

HK01 gains revenue and impression growth by leveraging Magnite’s Demand Manager

Magnite worked with one of the largest mobile telecoms operator to launch programmatic OTT ads during Ramadan. 

Co-founder and Former CTO of Freewheel and Former CFO of Vonage Join Board

Ramadan is prime time for advertisers to maximise brand impact on OTT.

Magnite will open source PPI so that publishers of all sizes can deploy, configure, and optimize their own Prebid-based header bidding solution

Video-centric Digital Out of Home (DOOH) inventory is transforming content experiences in public spaces with crisp, engaging video that’s contextually relevant to the environment. DOOH video ads are reaching audiences in transit alongside buses, on airports, at gas stations, in elevators, ride-sharing cars, bars, restaurants, movie theaters, bowling alleys, and in any place people actively interact with their environment.

Plex, the global ad-supported streaming media platform for movies, TV, and more, named Magnite as a preferred SSP.