TransUnion (NYSE: TRU) and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, are expanding their TruAudience® Data Marketplace partnership beyond connected TV (CTV)

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.

SXSW Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences to Attendees NEW YORK – March 2, 2022 – SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV […]

Seasoned Data Engineers Join Leading Independent SSP

Using Vendor Marketplace, BigAds was able to open up its creative services marketplace to more than 180 advertisers, creating a valuable new revenue stream.

Lewis Rothkopf, President of Martin, told us why they place a big focus on incrementality in order to provide unmatched value for their clients.

Read more about how taking risks can pay off, quarantine lessons learned, as well as advice for working well with others.

Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.

Generative AI and tools such as ChatGPT and DALL-E are just the latest example of how Artificial Intelligence (AI) is automating once manual processes. In digital media for instance, AI has been applied to a range of media buying and selling workflows to enable cost savings, efficiencies as well as more intelligent audience and creative […]

Implementation of SpringServe has helped YTV achieve revenue uplift and maximize operational efficiencies TOKYO – June, 19, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation’s (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has helped […]