Research
CTV in the UK: A Seismic Shift In Consumption and The Distinct Advertising Opportunity
Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.
286 results found
Research
Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.
Research
Magnite’s new research explores the trips that U.S. travel decision-makers have planned for the coming year and how CTV will influence their choices.
Blog
Magnite caps off its merger by rebranding its two programmatic product offerings.
Blog
Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.
Blog
Discover the key questions to consider when appraising video ad servers’ ability to provide transparent and quality ad experiences.
Blog
Magnite’s Chief Revenue Officer, Sean Buckley, sat down with industry experts from Fox, Disney, and Warner Bros. Discovery to discuss how the modern TV ecosystem can collaborate to create a more streamlined path forward.
Blog
Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.
Blog
Facing new challenges, supply path optimization with more supply side collaboration is key for buyers to unlock quality, efficiency, and convenience.
Blog
As political advertisers gear up for massive amounts of spending this fall, we’re going to dig into what FAST is, why and how it dwarfs the user numbers of subscription services, who is watching and why, and why every political advertiser needs a share of the voice here.
Blog
Hear from VP of Data Science at Rise, Noa Keydar, on how Artificial intelligence and unique demand sources are fueling programmatic success.