Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.

Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.