Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in New Zealand” that found sports streamers are more responsive to advertising than traditional TV watchers

We spoke with Amit Grover of Quizlet about how AI and programmatic are enhancing the e-learning experience and helping brands reach Gen Z.

Magnite will open source PPI so that publishers of all sizes can deploy, configure, and optimize their own Prebid-based header bidding solution

Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.

44% of cable subscribers said they would cancel cable if they could get access to live streamed sports and events

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in Australia” that found sports streamers are more responsive to advertising than traditional TV watchers.

Our recent research, ‘Streaming TV’s New Era,’ highlights how consumer viewing habits are reshaping the landscape and how ads power streaming’s future in Australia and New Zealand.

Magnite’s SpringServe ad server and Streaming SSP to manage direct and programmatic monetization of DGO streaming platform São Paulo – September 10, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced that the strategic alliance signed with DIRECTV Latin America in early 2024 tripled advertising volumes and impressions during Copa América matches […]

In honor of this year’s International Women’s Day, we’re spotlighting some of the women behind Magnite’s industry-leading platform and products.

Magnite Streaming, Magnite DV+ SSPs and SpringServe ad server to help deliver premium ad experiences and monetise display and video inventory programmatically Kuala Lumpur, Malaysia – July 25, 2024 – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that REV Media Group has selected Magnite’s full product suite to help streamline their programmatic […]