[…] IDs. These typically utilize a publisher’s first-party cookie as the method for providing browser persistence. OpenRTB handles these through a separate array called Extended IDs (“EIDs”) – completely different from the old “buyeruid.” DSPs are normally built to prioritize the “buyeruid” value for bidding. It’s part of their standard practice. The “EIDs” array on […]

Nestlé LACTOGROW Indonesia worked with Magnite to launch a programmatic OTT campaign to grow brand awareness and purchase behaviour for their nutritious growth milk category.