[…] it’s worth reminding ourselves of the bigger picture: The clock is still ticking: This is a (further) delay but we are all still expecting major changes to come to Chrome – and there are few reasons not to be ready. The journey has already begun: Third party cookies have already gone from most non-chrome […]

[…] access points into publishers while publishers can maintain business rules and interoperability with all the other demand systems needed to execute. Features like advanced deal management, advanced competition and optimizations, curated marketplaces and traffic shaping will continue to be accessed through Magnite Streaming, and spend can seamlessly move to the Streaming connection to access […]

A better identity model will be achieved when the consumer is at the core of everything companies build.

Hear about how LiveRamp’s identity framework is helping solve industry challenges, the importance of first party data, and the future of measurement

[…] Felix Zeng, Head of Programmatic and emerging revenues at IBM Watson Advertising, he tells us about how his job role is evolving in the face of emerging industry opportunities. We discussed how IBM Watson is helping publishers diversify their revenues and using AI technology to improve ads and KPIs – particularly on the creative […]

What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.

More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.

One of the key benefits of CTV and digital video advertising is the ability to incorporate data to enhance the impact and value for advertisers and deliver more relevant and engaging content for consumers. In order to do so in a privacy-friendly, standardized and scalable way, Magnite has joined the TV Data Initiative.  Magnite will […]