[…] a greater degree of flexibility in the different types of interactive and dynamic ad units available to advertisers. The beauty of interactive CTV is that it allows brands to tailor their ad experiences according to the objectives of a campaign, and seamlessly move audiences through the marketing funnel. Advertisers in a wide variety of […]

Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

[…] lion’s share of impressions on Magnite, as we continuously exceeded performance goals. Read our case study to find out more about the impressive results delivered, including our competitive CPM rate, at 46% lower when compared to competitors’. Fill out the form below to access the case study: Thank you for your submission! We will […]

As a global SSP, we’ve seen firsthand the surge in CTV ad dollars moving through programmatic pipes. Advertisers are embracing programmatic for its ease of use, agility, and data-driven buys. Programmatic essentially aims to solve for the linear TV processes that buyers have long complained about such as manual workflows, lack of addressability and limited […]

[…] to offer a self-serve solution that combines fully optimized media buying with comprehensive measurement and attribution. An Idealab company, tvScientific co-founders include Bill Gross, founder of GoTo. com and father of the paid search business model, Jason Fairchild, an early executive at GoTo.com and co-founder of OpenX, in addition to David Koye, a veteran […]

[…] and consumers can reap the rewards of relevant digital advertising. Know your audience Many conversations focused on the evolution of consumer behaviour throughout the pandemic and how brands are adapting. One session, in particular, focused on the results from a recent Kantar study that looked at consumer’s core motivations; seeking simpler moments, proceeding with […]

[…] The company is headquartered in San Mateo, CA, offices in Australia, Singapore, Brazil, France, Germany, Ukraine, the United Kingdom and throughout the United States. Learn more at  https://rakutenadvertising.com/. About Rakuten TV Rakuten TV is the first video-on-demand and live-streaming platform in Europe combining TVoD (Transactional Video-on-Demand), SVoD (Subscription Video-on-Demand), AVoD (Advertising Video-on-Demand) and FAST […]

[…] our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile-high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Contacts Investor Relations Nick Kormeluk 949-500-0003 nkormeluk@magnite. com Media Relations Charlstie Veith 516-300-3569 cveith@magnite.com

[…] web is over Only walled gardens will survive  A Realistic Look into the Future While currently in flux, identity will find a path forward, likely through first-party, community-driven solutions. In the future, buyers won’t necessarily be creating their own audience segments, but will still be able to identify consumers through groups assembled for them […]

[…] our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.  Investor Relations Nick Kormeluk 949-500-0003 nkormeluk@magnite. com Media Relations Charlstie Veith 516-300-3569 cveith@magnite.com