Analyst firm recognizes company’s streaming channel strength and demand facilitation expertise New York – November 4, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, was recognized with the highest score in the current offering category of the ten vendors evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. The report, […]

In the ever-evolving world of programmatic advertising, the ability to stand out isn’t easy. Magnite, the largest independent sell-side advertising company, received the highest score in the current offering category among ten platforms evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. Setting the Standard in the Programmatic CTV Ad Space Among the […]

[…] brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Charlstie Veith cveith@magnite. com 516-300-3569 Investor Relations Nick Kormeluk nkormeluk@magnite.com 949-500-0003

[…] Streaming TV content is high-quality, long-form programming, including: → TV shows, Movies, Live Sports, News Video-Sharing Platform content is mostly user-generated and short form, including: → How-to-videos, Product Reviews, Gaming Tips, Pranks and Fails Strong recall translates into purchase behavior. Streaming TV’s stronger recall translates into purchase behavior.  Streaming TV viewers pay attention to […]

[…] traditional sponsorships. With its tribal following, live sports remains a pinnacle of appointment type viewing, helping to build cultural relevance and brand personality. A broad screens approach, combined with programmatic trading, delivers lasting benefits and strengthens brand impact over time. 5. Leverage data and technology to unlock precise, scalable addressable advertising Numerous data and […]

Discover how Magnite supports sustainability internally through commitments to science-based targets, partnerships, and industry groups.

[…] Noa Keydar, VP of Data Science at Rise, to find out more about the role they see AI playing in the ecosystem going forward and how they’re combining reliable and unique demand sources with tech to fuel success. Who is Rise? How do you work with Magnite? Rise is a programmatic advertising technology company […]

[…] in Magnite’s New York office. Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? When explaining my job to someone outside the industry, I often start by asking […]

[…] many are looking for streamlined access as well as accurate measurement and insights to make informed buying decisions. Download the case study to discover how financial services company Capital One – with their agency The7stars – leveraged CTV to reach households not accessible via linear, driving brand awareness backed by detailed reporting and insights […]

[…] time and place that make the most sense for our users is a priority; increasingly, how often users see ad messaging is even more relevant when it comes to contextual advertising. Contextual data plays an important role in ensuring that our ads resonate with the right audience in the right environment. For CTV and […]