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Magnite Empowers TCL’s Ad-Supported Business with Streaming Technology Suite Integration

[…] leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.  Visit the TCL website at https://www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com

Blog

Why Live Linear OTT Is the Next Big Opportunity for Brands

At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy. 

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A Privacy-centric World: Data-driven Advertising’s Future in Asia

[…] a mix of leveraging first-party data and third-party identity solutions. “We took a big step on re-architect post cookies. We now adopt identity that can interact and complement each other, including our TRUE proprietary ID, and UID 2.0 (in pipeline) for cross-platform usage of TrueID CTV, Mobile Apps, Website and E-wallet to help with […]

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Magnite Announces Executive Leadership Team Following SpotX Acquisition

[…] our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile-high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Contacts Investor Relations Nick Kormeluk 949-500-0003 nkormeluk@magnite. com Media Relations Charlstie Veith 516-300-3569 cveith@magnite.com

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Mirriad and SpringServe to Scale Dynamic In-Content Advertising Through Programmatic Advertising

[…] by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Enquiries: For further information please visit www.mirriad.com or contact: Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer Tel: +44 (0)207 884 […]

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Rakuten Advertising Brings on Magnite to Further Monetize Rakuten TV Inventory Across Europe

[…] The company is headquartered in San Mateo, CA, offices in Australia, Singapore, Brazil, France, Germany, Ukraine, the United Kingdom and throughout the United States. Learn more at  https://rakutenadvertising.com/. About Rakuten TV Rakuten TV is the first video-on-demand and live-streaming platform in Europe combining TVoD (Transactional Video-on-Demand), SVoD (Subscription Video-on-Demand), AVoD (Advertising Video-on-Demand) and FAST […]

Blog

Supporting Buyers’ Diversity, Equity, and Inclusion Ambitions in the Programmatic Ecosystem

When Magnite was born out of a merger between two large ad tech players, we committed to a strong focus on diversity, equity, and inclusion. Now, with over 900 employees, we’ve created an environment that accommodates and celebrates our diverse backgrounds and cultures. Magnite recognizes there are publishers working hard to develop media environments for […]

Blog

Breaking Through Seasonal Clutter with IRIS-enabled™ Contextual Targeting

By leveraging Magnite’s ClearLine platform and IRIS-enabled™ Contextual Segments, brands can seamlessly align their ads with the themes and moods viewers are already engaged with. In a high-stakes season, combining content with context is a powerful way to capture attention, drive relevance, and create lasting brand impact.

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