Discover how 51ToCarbonZero empower a sustainable media industry through innovative tools, expert advisory, and collaboration.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

[…] Marketplaces” are part of a new strategy designed to create channels for informed and ethical media investing.  In this case study, the client needed to drive TV product sales whilst promoting their nature documentary series. They were able to do this by utilizing Magnite’s ‘Direct Connect’ marketplace product, which enabled them to test against […]

We are excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now access contextual and brand safety data from IRIS.TV’s data partners inside Springserve’s ad serving management platform for direct deals.   This is an expansion of a relationship announced last year that enabled publishers to add video-level contextual data via SpringServe’s platform. In June, we announced new […]

Advertisers can take advantage of Magnite’s Audience Management Engine to precisely target unique audience segments at scale.

[…] programmatic ad buying across its digital assets. In their quest, they required an ad tech vendor adept in both technical implementation and operational excellence to help them build a robust programmatic foundation and scale into the future. Now, with robust technology in place, along with the support and guidance of Magnite’s local team of […]

[…] many are looking for streamlined access as well as accurate measurement and insights to make informed buying decisions. Download the case study to discover how financial services company Capital One – with their agency The7stars – leveraged CTV to reach households not accessible via linear, driving brand awareness backed by detailed reporting and insights […]

CTV is transforming the media landscape. This course was purpose-built for agencies and brands in Europe to provide the knowledge and tools for entering the world of streaming TV.

Magnite Access is an omnichannel audience product suite simplifying how media owners and their advertisers can maximize their data assets.