[…] to discuss how innovations to the CTV user experience can enhance content discovery and advertising receptiveness. Here are four key takeaways.  1. Monetization and user experience aren’t competing goals.  In the early days of CTV, publishers often had to choose between revenue and ad quality. However, the two have a correlated relationship. The best […]

[…] take care not to assume a second-price auction as the default. As a trusted partner of advertisers, and their agencies, looking to take advantage of the premium content, reach, and addressability of CTV, Magnite is here to help bridge the gap.  To learn more about opportunities in CTV, reach out at contact@magnite. com. Points scored

The omnichannel advertising landscape has forced marketers to stretch ad budgets while still achieving maximum impact. Supply path optimization (SPO) has emerged as a market imperative to compete in this environment. SPO is the strategy of consolidating buying power within fewer supply partners, thus maximizing the benefits these partners can bring and reducing waste.   […]

When we launched Tiles back in 2022, we were already planning for the streaming world that would come to pass, where ad-supported content with innovative ad experiences are core growth drivers. Home screen ads create contextually relevant content and messaging to engage users at the first point of contact in their viewing session. That […]

By: Mike Evans, Senior Vice President, Demand Facilitation at Magnite In recent years we’ve seen increased complexity in media buying driven by shifts in audience addressability and measurement, a lack of transparency in the supply chain, and continued fragmentation. Compounded by pressure on resources, we’ve heard from our agency partners that they need streamlined […]

[…] publishers and their supply-side partners can unlock quality, efficiency, and convenience. From Optimization to Collaboration The SPO process involves auditing supply paths, consolidating the number to reduce complexity, and optimizing the exchanges that are left. SPO criteria generally centers on Inventory access (the coverage and efficiency), transparency and quality (fees, auctions, inventory quality), and […]

[…] all demand channels are considered, contributing to a more engaging ad experience. Those ad server controls work in tandem with the SSP for the best outcomes. Efficiently communicating more information between the SSP and ad server will result in more optimal auction outcomes with reduced latency, enabling quicker ad decisioning across all demand. This […]

[…] life in Magnite’s London office. Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? I help storytellers and streaming services make money. At Magnite, we run marketplaces that […]

[…] to enable the addition of other third party vendors, while continuing to relieve publishers of the associated development work, contract admin, and billing. Leading AI technology SaaS company Browsi was the first third party vendor to launch within Control Center and LADbible Group is one of the first publishers to take advantage of this […]

[…] holiday season – one of the busiest times of the year packed with a summer of sports, holiday content and more.  This period is filled with fierce competition for supply and capturing audiences’ attention – and despite rising inflation and a looming recession, consumers are still opening their wallets.  We sat down with Luke […]