Magnite’s eMpower series is focused on big-picture thinking and helping the industry thrive through learning, insights, and collaboration. These episodes feature leaders from Magnite’s team and our partners reflecting on the pivotal moments of 2024, as well as their predictions for the themes that will shape India’s ad market in the next 12 months.

Stepping into this holiday season feels uniquely nuanced. The usual twinkling lights and festive cheer are coming against shifting consumer sentiment, a compressed shopping window, and economic variables that may reshape how—and when—shoppers hit the stores this year. Retailers and advertisers feel the impact as they navigate a landscape where adaptability is more important […]

BidLink solution within Magnite’s SpringServe ad server to support WeTV in scaling programmatically Singapore – December 3, 2024 – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within Magnite’s SpringServe ad server […]

[…] the deal is automatically generated, and the advertiser can start bidding immediately. The process, currently live for instant deals on Magnite’s DV+, eliminates the need for back-and-forth communications with sellers, allowing buyers to bring campaigns to market faster and more efficiently.  Instant deals also benefit the supply side, particularly for publishers offering omnichannel inventory […]

Anne-Marie, our Commercial Counsel, takes us through a typical day in her life in Magnite’s New York office.

Study examines the impact of advertising within premium streaming content  Mumbai – November 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this […]

Read about Magnite’s commitment to sustainability, making ad transactions more efficient through partnerships, tech, and smarter processes

[…] leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.  Visit the TCL website at https://www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com

[…] receiving ads. Streaming TV content is high-quality, long-form programming, including: TV shows, Movies, Live Sports, News Video-Sharing Platform content is mostly user-generated and short form, including: How-to-videos, Product Reviews, Gaming Tips, Pranks and Fails Strong recall translates into purchase behavior. Streaming TV’s stronger recall translates into purchase behavior.  Streaming TV viewers pay attention to […]

Study explores the impact of advertising within premium streaming content  TOKYO – November 5, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research sheds light on the impact of advertising within premium streaming content in Japan, revealing that […]