[…] the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption globally. In a time of limited face-to-face contact, the digitisation of communication, culture and entertainment saw a rapid uptick across all demographics – and this was mirrored in CTV as an increasingly preferred source for content. Magnite surveyed […]

[…] the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption globally. In a time of limited face-to-face contact, the digitisation of communication, culture and entertainment saw a rapid uptick across all demographics – and this was mirrored in CTV as an increasingly preferred source for content. Magnite surveyed […]

[…] the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption globally. In a time of limited face-to-face contact, the digitisation of communication, culture and entertainment saw a rapid uptick across all demographics – and this was mirrored in CTV as an increasingly preferred source for content. Magnite surveyed […]

[…] the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption globally. In a time of limited face-to-face contact, the digitisation of communication, culture and entertainment saw a rapid uptick across all demographics – and this was mirrored in CTV as an increasingly preferred source for content. Magnite surveyed […]

[…] the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption globally. In a time of limited face-to-face contact, the digitisation of communication, culture and entertainment saw a rapid uptick across all demographics – and this was mirrored in CTV as an increasingly preferred source for content. Magnite surveyed […]

[…] that is relevant for them – specifically: The show they’re watching (77%) Their hobbies and interests (75%) Related to their online searches (58%) CTV works hard for brands: 63% of respondents are highly receptive to ads and furthermore, 78% took action (search, recall, purchase, advocacy) after seeing an ad on CTV. View a summary […]

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

In a programmatic marketplace that is becoming increasingly more competitive for both buyers and sellers, SHE Media was looking to differentiate their offering and build out unique programs for their programmatic sales team to help strengthen their relationships with key advertising partners.  They were looking for custom solutions to help meet specific buyer needs […]

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

Across industries, open-source communities have historically emerged to expedite the progress toward a common and widely beneficial goal. In fact, Elon Musk open-sourced all the patents for Tesla to accelerate the advent of sustainable transport. As he put it, “If we clear a path to the creation of compelling electric vehicles, but then lay intellectual […]