[…] going forward. With rising consumer expectations and new legislation, we as an industry have had to assess the way things have been done in the past and determine how we’ll create solutions that are future-proof. This starts by building a new advertising structure from the ground up – one which puts consumers at the center.

A better identity model will be achieved when the consumer is at the core of everything companies build.

[…] data sharing, matching and quality, improving the operation of the data-driven TV ecosystem in the 2020s. Contacts: For more information about the TV Data Initiative, please visit www.futuredata.tv or email info@futuredata.tv. To arrange interviews and briefings with the participating companies, please contact: press@futuredata.tv  About the members of the TV Data Initiative Blockgraph is a […]

One of the key benefits of CTV and digital video advertising is the ability to incorporate data to enhance the impact and value for advertisers and deliver more relevant and engaging content for consumers. In order to do so in a privacy-friendly, standardized and scalable way, Magnite has joined the TV Data Initiative.  Magnite will […]

Independent programmatic advertising platform starts managing ad placement in one of the main content distributors for Connected TV São Paulo, Brazil – July 26, 2021 — Magnite, the world’s largest independent omnichannel sell-side advertising platform, has signed an agreement with NetMovies, one of the main content distributors for connected TVs (CTV) operating in the country. […]

Shine is where people can come to learn about important causes, and allows Mediavine to provide resources to support those causes.

In this Magnite Minute, Amber Bracegirdle, Chief Brand Officer and Co-Founder of Mediavine speaks about how the company has used advertising to create positive change and shares advice for others in the ad space who are looking to undertake similar efforts.

[…] enhance our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile-high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Relations Charlstie Veith 516-300-3569 cveith@Magnite. com Investor Relations Nick Kormeluk 949-500-0003  nkormeluk@Magnite.com

[…] with its powerful ability to generate mass awareness with lean-in content and high engagement. Now, however, we’re able to add further to its inherent value and enable brands to go beyond the initial impression and choose where to take consumers within the funnel. Brands are finding that layering in these advanced ad experiences translates […]

We’ve completed the first phase of a Publisher First-Party Segments Initiative which addresses buyer and seller needs in a cookieless environment.