[…] unmatched value for their clients. Lewis also shares some insights gained throughout his 23 years in ad tech and what he hopes for the industry in the coming years. Can you tell us a little bit about Martin and what our readers should know about your platform? Martin is a DSP that has been […]

[…] undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, the company disclaims any obligation to update these forward-looking statements to reflect future events or circumstances. Media Relations Charlstie Veith 516-300-3569 cveith@magnite. com Investor Relations Nick Kormeluk 949-500-0003 nkormeluk@magnite.com

As we begin 2022, Magnite experts shed some light on what they believe is in store for the industry in the upcoming year.

[…] Marketplaces” are part of a new strategy designed to create channels for informed and ethical media investing.  In this case study, the client needed to drive TV product sales whilst promoting their nature documentary series. They were able to do this by utilizing Magnite’s ‘Direct Connect’ marketplace product, which enabled them to test against […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Molotov Founded by JeanDavid Blanc (tech veteran also founder of AlloCiné) and Pierre Lescure (co-founder of Canal+), Molotov is a streaming platform that is revolutionizing […]

BingeWatcher is SpringServe’s proprietary creative scanning product that assigns specific creative metadata attributes to each ad after scanning it, downloading it and analyzing it. The creative metadata we assign to each creative can be classified in three broad categories.

[…] feel-good TV at an even friendlier price with low monthly plans and no contracts or commitments. Discounted annual plans are also available. For more information, please visit www.frndlytv.com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats […]

[…] Now and the content your platform offers? Local Now is a streaming service owned by The Weather Channel, which in turn is wholly owned by its parent company, Allen Media Group. Local Now delivers localized content based on granular DMAs using the technology developed at The Weather Channel. Through the service, viewers are able […]

What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.

We brought together three industry leaders to discuss the forces driving ad tech’s seismic boom and what’s in store for the future.