[…] and objective access” to premium inventory. While the sentiment of increased transparency and efficiency is great, the reality is that this additional path to demand creates more complexity and neglects the value that SSPs generate for publishers. Let’s explore. The good, the reality, and the better The Good: The shift to transparent and direct […]

HEINEKEN UK selected Magnite to run a two month-long campaign based on the strength of the platform’s combined online video and CTV supply, to promote the launch of their new sustainable cider brand, Inch’s.  HEINEKEN UK wanted a provider with the technical capabilities to accurately measure the incremental reach of their digital strategy against […]

Programmatic Buying with Household-Level Targeting Comes to Cable

[…] its creative services marketplace to more than 180 advertisers, creating a valuable new revenue stream. Vendor Marketplace has taken BigAds’ creative services marketplace to new heights. The product has helped the vendor bring more efficiency into their business and enabled them to expand their publisher relationships and increase demand for their rich media advertising […]

[…] it more efficient and impactful, and I’m excited to support the company in realizing this goal.” Diane Yu, has served as the Chief Technology Officer of Better. com since January 2021 where she is responsible for the strategic leadership of the Engineering team and for charting Better’s long-term technology vision. Prior to Better, she […]

As Muslims worldwide prepare for the holy month of Ramadan, brands look to tap into one of the busiest ad seasons of the year. In line with Ramadan’s spirit of giving, ad campaigns champion messages of empathy and togetherness in a bid to build rapport with consumers during a time of hope, compassion, and solidarity.  […]

[…] brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact Kar Yi Lim klim@magnite. com 917-658-1994

[…] Challenges DOOH advertising has the power to drive brand awareness in a flexible, cost-effective way. Yet this fast-maturing medium is not without growing pains. Similar to CTV, competitive separation is something for video-centric DOOH media owners to be particularly aware of. Not only do they have to account for competitive ads in the same […]

[…] lets users integrate their own personal media collections with a continuously growing library of free third-party entertainment spanning virtually all genres, interests, and languages. For more visit https://plex.tv, follow @plex on Twitter, or find us on Facebook and Instagram. About SpringServe SpringServe, now part of Magnite, is the leading independent TV ad serving platform, […]

[…] The opposite is true, in fact, and buyers are turning increasingly to programmatic for the full funnel capabilities as well as efficiency and transparency it provides.   Another common misconception is that ad fraud is only prevalent within programmatic. While concerns around brand safety and fraud in advertising are understandable, it’s important to make use […]