Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced it will power the delivery of advertising on United Airlines’ inflight personal device entertainment (PDE) platform.

As our fractured media landscape becomes more streamlined, buyers and sellers are coming closer together to forge fewer, more direct paths to inventory, making the supply path more efficient and impactful.  In line with this, Magnite is one of the first SSPs to join Amazon Ads’ Certified Supply Exchange Program. As a Certified Supply […]

[…] and programmatic digital. In addition, marketers can extend the reach of their existing linear buys by building incremental reach campaigns across CTV. This allows advertisers to seamlessly compare campaign effectiveness and reach across platforms, enhancing their linear and streaming impact. Case Study: A Unified Buying Strategy A leading global software company recently leveraged this […]

[…] spoke to Travis Hockersmith, Group Vice President of Platform+ at VIZIO, to learn more about the importance and future of native ads in CTV. 1. When it comes to the ad experience, what are VIZIO’s key priorities? We know people rely on VIZIO to power their streaming TV experience, and we take that responsibility […]

[…] need for local growth. Recently, for example, we closed a deal with Bradesco through our Google partnership that was executed via Magnite as our SSP. This deal included selling video from Samsung TV Plus, all managed programmatically. This approach allows the industry to handle media operations with us according to their preferences, strengthening our […]

Online video (OLV) advertising spend will surge to $120B this year, marking a 14% YoY increase. OLV inventory refers to any digital video content that is not on a social media platform or a streaming service—think of surfing the internet, watching a make-up tutorial, or a video of how to change your car tire. It’s […]

[…] Second Screen Redwood City, CA – May 22, 2024 – Shopsense AI announced today that it is partnering with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to launch programmatic advertising across its retail media platform. TV shows, movies, sports, and live events have inspired shopping journeys for decades. Now, broadcasters leveraging Shopsense’s […]

[…] another extension. Google has pushed back its timeline for the third time since initially announcing its intention to deprecate third-party cookies.   This wasn’t a surprise for many companies and individuals, especially those heavily invested in Privacy Sandbox discussions. But let’s face it – tackling this issue is no easy feat. Google deserves credit for […]

[…] in Magnite’s Los Angeles office. Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? I work as a Data Scientist at Magnite, where my responsibilities involve developing and […]

[…] to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world’s leading brands and publishers.  For more information, please visit www.kerv.ai. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]