At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy. 

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

[…] Tommy Sullivan, CTO at Vidio. ”It’s a unique time. Advertising is important for OTT to survive. Having advertising in our toolbox and being able to subsidize subscription components is necessary.” For agencies, this also means taking clients on a TV transformation journey to embrace new opportunities on the big screen and tailoring discussions to […]

[…] long period of 30 minutes or more, and 96% report that their viewing is intentional, meaning that they make a point of watching content they like. By comparison, 88% of social media users launch apps multiple times throughout the day, and each session is brief: 92% of users scroll quickly through social feeds until […]

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

[…] feel-good TV at an even friendlier price with low monthly plans and no contracts or commitments. Discounted annual plans are also available. For more information, please visit www.frndlytv.com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats […]

Fox Corporation (Nasdaq: FOXA, FOX; “FOX” or the “Company”) today announced a partnership with Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform (SSP), to serve as the launch partner to power programmatic campaigns for OneFOX video inventory across the company’s leading entertainment, sports, streaming and news portfolio.

Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform.