Last April, Telaria and Rubicon Project merged to become the largest independent SSP. Over the summer, we announced our new name: Magnite. Now, we’re unveiling the rebranding of our two platforms. Meet Magnite CTV and Magnite DV+. While we’re a fully unified company, the evolving nature of the programmatic market demands two distinct product offerings. […]

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

In this Magnite Minute, Chris Signore, Vice President of Publisher Partnerships at Magnite, emphasizes the importance of maintaining a high-quality viewer experience when it comes to ad-supported CTV. Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content from audio normalization to frequency capping to prevent repetitive ads. In […]

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

Magnite is undertaking several initiatives to ensure that our evolving employee base is truly representative of our broader community.

At Magnite, we are focused on how we can better serve both buyers and sellers and a key part of that is figuring out how we can bring buyers and sellers closer together. To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller […]

[…] “brand safe.” We enforce baseline content standards across all our publishers, ingesting and honoring the site blocklists advertisers pass to us through their buying platforms, and providing complete transparency on where their campaigns run. In this way, ultimate control rests in the advertiser’s hands. In the end, we’re incentivized to meet advertisers’ needs, not […]