Blog
SPO Checklist: How Buyers Can Streamline Supply Partners to Maximize Return on Ad Spend
Read for a three-step approach for buyers looking to forge the most effective path to premium supply and drive higher ROAs with SPO.
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Blog
Read for a three-step approach for buyers looking to forge the most effective path to premium supply and drive higher ROAs with SPO.
Blog
Magnite’s Chief Revenue Officer, Sean Buckley, sat down with industry experts from Fox, Disney, and Warner Bros. Discovery to discuss how the modern TV ecosystem can collaborate to create a more streamlined path forward.
Blog
Lindsey, senior director of business intelligence at Magnite, takes us through a typical day in her life on the Business Intelligence team.
Blog
We spoke with Amit Grover of Quizlet about how AI and programmatic are enhancing the e-learning experience and helping brands reach Gen Z.
Blog
Hear from Initiative’s Carl Strum to learn how contextual data and content object signals are impacting CTV/OTT ad buying strategies.
Research
Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.
Blog
Here are four takeaways for advertisers to keep engaged with voters from now until Election Day.