Magnite will open source PPI so that publishers of all sizes can deploy, configure, and optimize their own Prebid-based header bidding solution

In honor of this year’s International Women’s Day, we’re spotlighting some of the women behind Magnite’s industry-leading platform and products.

CH Media will leverage the Magnite SSP and SpringServe ad server to monetize its video inventory across CTV, online video (OLV), and mobile.

Live Stream Acceleration (LSA), helps CTV publishers optimize their live inventory programmatically and more effectively monetize supply.

The Vietnamese have embraced OTT, with AVOD as the most popular method of OTT viewership: 74% prefer a free-streaming or ad-lite platform.

This allows Magnite to start managing the placement of ads displayed in a catalog of ad-supported independent films, series and videos offered by NetMovies.

Magnite, the world’s largest independent sell-side advertising platform, announced the acquisition of SpringServe, a leading ad serving platform for CTV.

Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV

Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America