Magnite announced a technical integration with FreeWheel to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions.

The majority of ad-supported viewers trust ads on TV and streaming services, and more than half remember ads most within those environments

Yael brings over 20 years of experience across both markets to the role, having most recently served as Magnite’s Managing Director, New Zealand.

TransUnion (NYSE: TRU) and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, are expanding their TruAudience® Data Marketplace partnership beyond connected TV (CTV)

We chatted with some of ANZ’s leading broadcasters about the benefits of BVOD advertising for marketers and their strategies for optimising investments in this rapidly evolving economic landscape.

New Ad Agency Partners Including GSD&M, Horizon Media, Omnicom Media Group Germany, and Stagwell Brand X Performance Network Are Leveraging ClearLine to Buy Premium Streaming Inventory

Magnite, the world’s largest independent sell-side advertising company, today introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.

Matthew, our senior manager of advanced solutions, takes us through a typical day in his life. 

At Magnite Connect Indonesia, hundreds of industry professionals gathered to hear experts on topics from reaching the omnichannel consumer, unlocking the value of data and leveraging OTT’s rising popularity in the post analogue switch-off world.