Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.

What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.

More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.

It is important to understand your audience to effectively target and measure advertising campaigns.

Centralizing all programmatic deals through Magnite provides advertisers with more efficient access to Blitz’s diverse audience NEW YORK- September 3, 2024 – Blitz, a premier analytics platform offering real-time insights, stats, and improvement tools for gamers, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP. This builds on a […]

Quigley-Simpson selects Magnite as preferred SSP; signs upfront-style omnichannel commitment, with a focus on CTV

Magnite will serve as primary SSP connecting advertisers with premium inventory distributed across the vMVPD’s channels  DENVER and NEW YORK, November 16, 2021 – Frndly TV, the leading national provider of affordable, live TV for the whole family, announced today that it has selected Magnite (Nasdaq: MGNI) as its ad server and primary SSP in […]

Molotov is leveraging Magnite as their SSP & SpringServe as their ad server for their ad-supported streaming service Mango.