NEW YORK – December 20, 2022 – SpringServe, the leading independent ad serving platform now part of Magnite (NASDAQ: MGNI), announced today that FuboTV (NYSE: FUBO), the leading sports-first live TV streaming platform, will now add the SpringServe platform to its ad serving stack. The move is part of FuboTV’s continued focus on optimizing its […]

Magnite’s Demand Manager Mobile lifts SmartNews’ programmatic ad spend NEW YORK & TOKYO – December 15, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell side advertising platform, today announced that SmartNews, Inc., a global leader in redefining information and news discovery, has selected Magnite as their preferred SSP in the US and […]

Alex, senior account director of Agency Development at Magnite, takes us through a typical day in his life on the Demand Facilitation team.

Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.

We sat down with Luke Smith, head of programmatic sales & audiences at Seven West Media, to get his thoughts on advertising this holiday season.

NEW YORK – October 20, 2022 – SpringServe, the leading independent TV ad serving platform, today announced that VIZIO will be leveraging the SpringServe Tiles solution to enhance the content discovery experience across VIZIO SmartCast for millions of users in the US. Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported […]

Fox Corporation (Nasdaq: FOXA, FOX; “FOX” or the “Company”) today announced a partnership with Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform (SSP), to serve as the launch partner to power programmatic campaigns for OneFOX video inventory across the company’s leading entertainment, sports, streaming and news portfolio.

We caught up with Katya Shkolnik, head of partnerships at Future Today, to chat about how Future Today’s userbase has grown as CTV audiences skyrocket, putting an importance on acquiring content. Shkolnik also shared her thoughts on what makes a great CTV experience — including an emphasis on content — and the significance of contextual […]

Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.

Group Black, one of the largest collectives of Black-owned media and diverse creators, and Magnite, (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced their collaboration to help Black-owned media scale their programmatic offerings.