Blog
3 Popular CTV Activation Strategies
Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.
103 results found
Blog
Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.
Blog
Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.
Press
Deal Creates Largest Independent CTV & Video Advertising Platform
Blog
Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.
Blog
It is important to understand your audience to effectively target and measure advertising campaigns.
Blog
While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.
Blog
Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.
Case Studies
GMCVB keeps travel dreams alive in “Miami Shines” tourism recovery video ad campaign
Blog
We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.
Blog
Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.