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Case Studies

Tennis Australia Works with Magnite to Unlock the Power of Programmatic

[…] with the support and guidance of Magnite’s local team of programmatic experts, Tennis Australia is well-placed to grow its digital revenue and future-proof its business. Download the case study to find out more about how Magnite’s DV+ SSP and turnkey header bidding wrapper management with Demand Manager helped Tennis Australia to build a new […]

Press

SpringServe Powering Video Advertising on SXSW TV Apps

[…] Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About SXSW SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and […]

Press

SpringServe Unveils BidLink, Advanced Decisioning for CTV and OTT

[…] a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994

Blog

Q&A: How SXSW Used SpringServe’s Inventory Router to Curate Ad Delivery

As premier content platforms expand to OTT environments, media planners are seeking better ways to streamline ad delivery while maintaining quality control.  This was the case during SXSW 2022, where event producers used their OTT app, SXSW TV, to draw international audiences and give registrants the option of watching content anywhere, anytime. SXSW also […]

Case Studies

Driving Transparency and SPO for Dentsu

[…] and maximize their buying power across digital advertising. By improving levels of transparency, efficiency and sustainability marketers can identify value drivers and areas for optimization. Download the case study below to discover how Dentsu gained a greater understanding of programmatic spend by accessing Magnite’s in-depth reporting. Specifically, read about how these insights enabled Dentsu […]

Press

Magnite Inks Deal With Mediaocean to Boost Access to CTV For Local Linear Buyers

[…] and machine learning to control media investments and optimize business outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people to power campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Visit www.mediaocean.com for more information. Media Contact Megan Hughes mhughes@magnite.com (203) 979-4806

Press

Magnite and SpringServe Support FAST Ad Management for Virgin Media TV Services

[…] publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Virgin Media O2 Virgin Media O2 launched on 1 June 2021, combining the UK’s largest and most reliable mobile network with a fully gigabit broadband […]

Press

TransUnion and Magnite Expand Partnership to Extend Audience-based Advertising Across Omnichannel Media

[…] things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http:// www.transunion.com/business About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

Press

TMB (Trusted Media Brands) Leverages Magnite SSP and SpringServe Ad Server to Streamline Omnichannel Programmatic Efficiency

[…] 200 million consumers worldwide, our content — available across streaming TV, social media, web, and print — sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at www.tmbi.com. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994

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