[…] (as opposed to, say, via social media, which garners lower levels of trust, per eMarketer).  Elections are won or lost based on trustworthy messaging, and getting the right message to the right voter at the right time is essential.  Looking ahead, as the coming election whips digital advertising into an election frenzy, ad-supported streaming […]

[…] create complexities in implementation and measurement, more automated A/B testing allows publishers to seamlessly create and test multiple Prebid wrapper configurations without altering page code. Download the case study to discover how Adasta Media – a leading digital sales house for publishers in Italy – leveraged Magnite’s Demand Manager A/B testing to negate the […]

[…] to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world’s leading brands and publishers.  For more information, please visit www.kerv.ai. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

[…] used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe and APAC. www.hoppr.com.au Why we say an advert is a ‘guaranteed view’ Hoppr’s CTV platform is installed on devices that are operated using an audience initiated control – for […]

[…] start of my programmatic career, where it was often used because little else was available. Like Roman, it couldn’t possibly be the solution we are looking for, right? Applying Occam’s Razor, we should sometimes favor the simplest method. Suppose we know our consumers frequent specific environments based on their interests. In that case, we […]

[…] element in my development. This is even more true when it comes to the different stages of one’s life, like becoming a mother (of twins, in my case) and the challenges of balancing your aspirations with motherhood.  In what ways can women support and empower each other in the workplace?  Women are generally good […]

[…] sellers across an array of rich video inventory is critical. By doing so, buyers can drive CPM efficiencies and continued performance improvements when scaling campaigns. Download the case study to discover how Rain the Growth Agency drove remarkable campaign performance while reducing costs for an ecommerce SaaS client by leveraging ClearLine – a buying […]

[…] unexpected locations. For example, a cookie sync value in “buyeruid” (which is generally expected), however, for a browser that does not utilize third-party cookies so, in this case, unexpected. This practice has been referred to as ID Bridging.   The potential positives of these new identifiers are obvious, as they provide DSPs a chance to […]

[…] industry’s trusted system of record for media management and finance, Flashtalking, the world’s largest independent ad server and creative personalization platform, as well as Protected Media, the MRC-accredited ad verification solution for brand safety and fraud detection. Visit www.mediaocean.com for more information. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994 Investor Relations  Nick Kormeluk  nkormeluk@magnite.com 949-500-0003

Magnite launched its research, “Streaming TV’s New Era,” at the Magnite Connect event in Singapore, where industry leaders gathered to discuss how these trends shape the advertising landscape in Southeast Asia.