[…] for accomplishing. We recently started working with a partner that brings a major sports brand into their first programmatic CTV offering. This is an area that’s changing right now, and it’s exciting to see how beloved sports organizations are taking steps to transform their business into the future. What do you enjoy most about […]

[…] Senior Vice President, SpringServe International at Magnite. “REV Media Group is in an important phase of growth and we’re looking forward to helping support this with the right tools and technology.” ## About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across […]

[…] diverse demand is needed to ensure a high-quality ad experience and the load on the technology is at its peak: Our industry talks a lot about the right ad, time and target audience as the trifecta of successful ad delivery. We don’t talk enough about what achieving that requires. For a sports-first live TV […]

[…] this audience presents a significant opportunity. Magnite plays a critical role in facilitating this by streamlining the process for buyers to access Roku’s inventory and reach the right viewers. In short, Magnite provides seamless access to Roku’s massive and engaged streaming audience.  Here are some of the ways Magnite helps Roku establish a more […]

[…] technology to benefit your clients? This technology enables the delivery of highly targeted ads based on viewers’ demographic and behavioral data, ensuring that advertising messages reach the right audience, thereby increasing engagement and ROI. The automation provided by programmatic technology simplifies the buying and selling of ad spaces, reducing the need for manual intervention […]

[…] machine-learning models to optimize various aspects of online advertising. My role involves using sophisticated algorithms to ensure that advertisements on the open internet are delivered to the right audience in an efficient and appropriately priced manner. The goal is to enhance the effectiveness of the ads, thereby increasing revenue for our clients and improving […]

[…] strategic business partners. Track KPIs such as CPM, win and bid rate, viewability, and conversion rate to assess performance. Continue to analyze audience reach and engagement. The right partners will give you more control over your bid strategy, a high level of flexibility, unlock premium inventory at a greater scale, and provide actionable insights […]

[…] our careers, it is hard to have the self-confidence to intervene or talk every time you have a point. Sometimes, if you are not surrounded by the right leaders and you don’t have the space you should have, even if you have a voice, you might not be heard. I feel situations like this […]

[…] is Canvas Worldwide using programmatic technology to benefit their clients? Programmatic makes our clients’ budgets work harder and smarter, finding the optimal supply paths combined with the right data and technology to drive campaign efficiency and efficacy. Streamlined supply and programmatic workflows have reduced operational complexity while also allowing us to negotiate price with […]

A simple guide to help buyers navigate the evolving streaming space, including allocation of budgets and how to select the right partners.