[…] or curated audiences. What this means for publishers Publishers need to look at how they can deliver valuable audiences efficiently in transparent environments, ensuring they have the right integrations to provide a clear pathway for buyers to continue accessing their inventory. Provide flexible activation options Publishers should seek out supply-side platforms that can provide […]

[…] dynamic rules to show more or less ads depending on the user, their behavior, and the content they’re viewing and can ensure ads are located in the right place for each specific user. This allows publishers to balance user experience and revenue in real time, keeping their impression waste to minimum. For example, on […]

[…] track record working with major OTT media owners as well as the industry-leading features within their CTV platform give us great confidence that we are on the right track.” The rlaxx TV app is now available on more than 60% of smart TVs in 26 countries as well as on media streamers, iOS and […]

[…] their own reporting dashboards. “Magnite’s Spend Tracker is an easy-to-use and intuitive tool that helps our team track PMP revenue metrics for a number of different use cases,” said Nick Kaplan, director of programmatic at SHE Media. “Spend Tracker is the latest example of Magnite’s continued innovation of its PMP Deals product over the […]

[…] “With programmatic, advertisers can tap into premium inventory from multiple sources and layer on first and third-party data. Scale is not an issue; it’s about getting the right access points.”  Future of CTV: Addressable Opportunities  The data possibilities of premium digital advertising are now available on CTV, with OTT providers pushing for better targeting […]

[…] Research & Investment Analytics at GroupM. “Magnite’s integrations with a range of providers will help us remain flexible as we evaluate various measurement services for transactional use- cases. Our ability to plan, transact, and optimize interoperably will help us collaborate with supply partners more effectively and deliver better results for our clients.” About Magnite […]

[…] at any moment, step in and help improve the performance  of a campaign, look at how a campaign is delivering and then make a decision at the right moment.” Graeme Lynch, VP Demand in EMEA at Magnite Growing CTV Opportunities There were a multitude of talks around connected TV (CTV) advertising too, including an […]

[…] Technical Account Manager (New York) What do you hope the theme of International Women’s Day will be in 2041?  I hope it is the celebration of equality; right now I look at the numbers, and I don’t see a society of equals. Women are brilliant, yet only represent 16% of boardrooms globally, 27% of […]

[…] “It’s been reported that 63% of all TV viewing is happening on streaming services today*. Naturally, marketers are very interested in CTV advertising, they just need the right tools. We’re thrilled to launch this new program with Magnite so that marketers can more easily engage in CTV advertising in a way that is intuitive, […]

[…] Barrett’s blog post. Forward-Looking Statements This press release may include forward-looking statements, including statements based upon or relating to our expectations, assumptions, estimates, and projections. In some cases, you can identify forward-looking statements by terms such as “may,” “might,” “will,” “objective,” “intend,” “should,” “could,” “can,” “would,” “expect,” “believe,” “design,” “anticipate,” “estimate,” “predict,” “potential,” “plan” […]