[…] oft-overlooked ally in the quest for more transparent media. To drive positive brand affinity, publishers must be able to deliver superior ad experiences in a clean, well-lit, brand-safe environment. To achieve this, ad servers play a pivotal role– and can be engaged in greater ways with the right questions to improve ad quality and impact.

[…] demand partners against an existing demand stack. The growth in supply and demand for CTV inventory and the innovations in identity solutions makes addressing and reaching the right audiences even more important. In the face of third party cookie deprecation, many solutions are emerging to solve the addressability issue. Rather than a singular solution, […]

[…] Historically, there’s been a concern that doing so would lead to the cherry-picking of premium inventory leaving media owners with undervalued and overlooked inventory. However, in many cases it creates a more holistic view of inventory which we’ve seen translate into more buyer confidence and additional spend on publishers sharing data. Making this data […]

[…] Performance Network.   “We welcome innovation in the media buying supply chain that brings our clients closer to high-quality ad inventory. ClearLine is a promising step in the right direction in terms of optimizing supply paths for video campaigns,” said Tom Grant, SVP Group Director, Investment Operations at Havas Media. “The buying efficiency that ClearLine […]

[…] Collaboration will be critical for contextual activation to ensure consistency between signals the publisher provides and the ability for the buy-side to understand and bid on the right signals. For instance, while web-based contextual benefits from standardized IAB taxonomies, there’s a need for standardization specific to TV that can then be adopted across video […]

[…] a big focus on audience addressability across channels, with first-party data particularly put into the spotlight. Providing advertisers with secure, profitable access to precise audiences at the right time while maintaining complete control over their valuable audience data has become a key objective for media owners in CTV and OTT just as much as […]

[…] linear trafficking system and a digital trafficking system work very differently. Ideally, the tech stacks would work together and allow the left hand to know what the right hand is doing. Programmatic is part of that.” Live linear is a bright spot for streaming TV.  Live TV is often seen as the crown jewel […]

[…] ad experience is more important than ever. What are Vidio’s predictions on how publishers will evolve the ad break to improve the ad experience by leveraging the right tech stack and data?  A: In this digital era, people are becoming more exposed to advertisements. This can result in a lack of engagement and interest. […]

[…] campaign planning this holiday season? 1. Work with publishers. I know we all have access to a multitude of data points – but nothing beats getting the right context from an actual discussion about what audiences have done, but more importantly, what they will be doing. 2. Lock your campaigns in. On so many […]

[…] attention and purchasing power. With three quarters of video viewers streaming more now than a year ago, advertisers should be actively exploring this channel to reach the right audiences.” Streamers prefer streaming to traditional TV and plan to stream more The study found that two thirds of streamers prefer to watch streaming services over […]