More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

[…] command a substantial audience, the growing adoption of CTV and streaming across demographics presents a significant opportunity to enhance incremental reach and optimize campaign performance. Download the case study to discover how food company McCain, with its agency Havas Germany, leveraged CTV supply through Magnite with ACR data to reach unique audiences not found […]

It is important to understand your audience to effectively target and measure advertising campaigns.

[…] nature of live sports is time-sensitive. Magnite Streaming’s real-time reporting is crucial, allowing us to quickly optimize and ensure seamless campaign delivery. Iceu Dian Choeriah, Head of Sales, RCTI+ Download our case study to discover how RCTI+ partnered with Magnite to monetize their live sports inventory programmatically, unlocking new advertiser opportunities and boosting revenue. Download

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.

[…] to drive growth and unlock incremental reach, many are looking for streamlined access as well as accurate measurement and insights to make informed buying decisions. Download the case study to discover how financial services company Capital One – with their agency The7stars – leveraged CTV to reach households not accessible via linear, driving brand […]

[…] market, TF1 PUB markets space for Indés Radios, the leading commercial offer on this medium, as well as for numerous French overseas radio stations. For further information: www.tf1pub.fr/ TF1 PUB renforce son offre de publicité programmatique en s’associant à Magnite La régie du groupe TF1 s’appuiera sur Magnite Streaming et SpringServe pour tester de […]

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[…] audience engagement. To make the most of CTV, it’s important to correlate audience behaviors with specific ad exposures, validating its efficacy and fueling campaign optimizations. Download the case study to discover how local commerce service Wolt – with its DSP partner Adform – leveraged CTV inventory via Magnite to deliver proven audience reach across […]